نصائح للبدء في التجارة الإلكترونية
التجارة الالكترونية مصطلح اصبح متداول كثيراً في هذه الايام التي نعيشها، ربما سمعتها في احد وسائل المواصلات او سمعتها في مكان ما.
حيث قد يذكر البعض ان فلان لديه عمل اخر من خلال الانترنت، ويربح منه بعض الاموال، وان الاخر ترك وظيفته ويعمل من خلال التجارة الالكترونية.
فاذا كنت مهتم نح البدء في التجارة الالكترونية، او تريد أتخاذ نمط جديد نحو العمل الرقمي ، فتابع التالي .
نبذة عن التجارة الالكترونية
التجارة الالكترونية ببساطة تشير إلى كل نشاط تقوم بيه عبر الانترنت او خدمات الاتصالات الجديدة ويتم من خلالها البيع والشراء بطريقة قانونية سواء بيع وشراء المنتجات الملموسة او الخدمات بشكل عام .
كما ان التجارة الالكترونية باللغة العامية، هو كل نشاط تجاري تقوم به عبر الانترنت، سواء اذا كنت بائع لمنتج او بائع لخدمة عبر الانترنت، مثل شركات حجز تذاكر الطيران عبر الانترنت، او شركات تقديم خدمات إنشاء مواقع الكترونية، ومن هذه المواقع العالمية التي يتم من خلالها بيع السلع والمنتجات، موقع امازون، علي اكسبريس، ايباي، سوق، وجوميا، ومن المواقع التي تقدم خدمات الكترونية عبر الانترنت، فري لانسر، خمسات وايضا مستقل .
احصائيات حول التجارة الالكترونية
واننا سوف نوضح لكم الكثير من الاحصائيات حول الأعمال التي يتم إدارتها عبر الإنترنت، خصوصًا الأشخاص الذين يريدون البدء في التجارة الإلكترونية ومنها :
– هل تعلم ان حولي 95% من مواطني امريكا قاموا بالتسوق عبر الانترنت على الاقل مرة واحدة .
– 52% من مواطني امريكا يكررون التسوق عبر الانترنت .
– هل تعلم ان مصر والامارات والسعودية من اكثر دول الشرق الاوسط الذين يقومون بالشراء عبر الانترنت .
كيفية العمل في التجارة الالكترونية
العمل عبر الإنترنت له عدة خطوات قد تتغير مسمياتها، لكن هي خطوات اساسية وسوف نوضحها بالتفصيل، وسوف نوضح لكم مثال معين ( لا يشترط تطبيق كل الخطوات ) .
اولا ً : وجود منتج
لابد من ان تقوم تقد منتج، سواء منتج محدد واحد فقط، او منتجات كثيرة، مثل سوق دوت كوم، ومن هذه المنتجات هي المنتجات الملموسة، او المنتجات الرقمية مثل الكتب الالكترونية.
فيمكن ان يكون لك منتج واحد اي متخصص في شيء واحد او تقدم منتجات كثيرة بشكل عام، اي تجمع بين اكثر من تخصص في آن واحد.
فيمكنك ان تختار منتجك من خلال التالي :
– كاش باك مقابل البيع .
– القدرة على البيع بسعر اقل من المنافسين .
– القدرة على توفر ما يطلب العميل من كميات .
– جودة عالية مقابل سعر مناسب .
ثانياً : واجهة البيع
متجرك الالكتروني يشبه المتجر بشكل عام، ولكن يكون على شبكة الانترنت، سواء اكان لديك موقعك الخاص على احدي المنصات مثل بلوجر او وردبريس، او برمجة خاصة .
ثالثاً : وسيلة الدفع
يمكنك اختيار الكثير من وسائل وطرق الدفع، ومن اشهر طرق الدفع العالمية والمحلية :
– Visa ,Master card, Paypal
– فودافون كاش .
– البريد المصري، او كاش باك من خلال شركة شحن .
رابعاً : التسويق الالكتروني
في هذه الخطوة تتمثل في الاعلانات على شبكة الانترنت وعلى وسائل التواصل لتصل منتجاتك إلى الكثير من الجمهور .
خامساً : مخازن تخزين المنتجات
بعد ما يطلب العميل ما يريد من خلال موقعك الالكتروني او متجرك الالكتروني، ودفع ثمن المنتج، فدورك بأن يكون لديك مخزن تخزن فيه البضائع، فأختر مخزنك بدقة .
سادساً : شركة شحن ودورها في الربح من التجارة الالكترونية
وفي هذه الخطوة لابد من وجود وسيلة لشحن المنتجات من مخازنك إلى المستهلك، بحيث توفر للمستهلك خدمة ايصال المنتج حتى باب البيت.
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